Discreet Refinement, Contemporary Performance

Avenue Hoche is one of the 12 branches radiating out from the Place de l’Étoile—and certainly not the least, offering a perspective toward Parc Monceau at its northern end. Yet, it lacks the bustling hype of some of its neighbors, which, packed with renowned retail brands, draw large crowds of shoppers. Equipped with two side service lanes, this thoroughfare actually possesses a rather confidential character, making it ideal for companies looking to establish their headquarters. The building located at number 10 thus benefits from an exceptional location and very high architectural quality. Built at the late 19th century, this Haussmann-style edifice nevertheless needed to be rehabilitated to preserve the lavish character of its address while also meeting technical and regulatory standards (Labor Code, Fire Safety, Accessibility for Persons with Reduced Mobility) as well as the environmental objectives required by the developer Standard Life Investments, who was in charge of the operation.

Furthermore, optimizing floor space—featuring a total floor area of 4,832 square meters—emerged as one of the primary focuses of the rehabilitation, and consequently of the architectural approach to be implemented.