A multidisciplinary team

Julien Rousseau, Ulisse Gnesda and Luca Battaglia are three architects. They have honed their skills with agencies that no longer need introduction: Foster + Partners, Renzo Piano Workshop or Ateliers Lion associés. Through their work, the future partners discovered their complementarity, which led them to create Fresh in 2007. This is when they left behind museum and tower projects across the globe to set up an agency that does not take scale into account. From small to large, from design to town planning, from the high fashion object to the city neighbourhood, from order to response, they tackle projects based on their dynamic rather than their scale. Fresh works on sites where the societal challenge equals the urban potential and the agency’s strategies are deeply anchored in reality. Entering into dialogue on equal footing with investors, elected representatives, contracting authorities whilst not hesitating to make commitments consolidates the status of social and spatial activator for Fresh, who transforms purpose into space. Initial risk-taking was converted into an established and deliberate business strategy, which makes the agency unique and provides it with the opportunity to meet first-class conversation partners, in ever-greater numbers and increasingly fascinating.

Distinctions
• 2019 - Archi Design Club Awards
• 2015 - Archi Design Club Awards
• 2014 - 40 under 40 Design Awards
• 2014 - Lauréat, Grand Prix
La tuile terre cuite architendance
• 2010 - Primé, OMC project competition,
Geneva
• 2008 - Lauréat, Europan 6 à Roubaix
(Julien Rousseau avec Bathilde Millet)
• 2007 - The Arquitectum international
competition, Waltz of the Wind, New York

Workforce
in december 2017 : 31

Guy Conand

ARCHITECT
DE
Guy Conand start his itinerary in Vienna with Hans Hollein and Delugan-Meissl, then in Basel with Drlw for the airport extension.
Back in Paris, he worked as a freelancer and regularly collaborated with the agencies Eva Samuel, Dubesset-Lyon and Jean Christophe Quinton, where he was in charge of the development and implementation for facilities and housing projects. He is an architect town planer, graduate from Paris-Belleville and Grenoble schools of architecture.

Gaëlle Louyot

PROJECT LEADER
DE
Gaëlle graduated from the ENSA de la Ville et des Territoires with research speciality, under the leadership of Marc Mimram in 2014.
Passionate about research and style, she prepared a thesis and worked as a freelance journalist for Le Moniteur. In 2015, she followed BIM Management training and joined the REVIT trainer team at the ADIG/ACTH centre. Her previous experiences with Paris agencies have led her to work on office and housing projects. She has worked with Fresh since January 2016 and joined the team in September 2016.

Ulisse Gnesda

PARTNER ARCHITECT
Ulisse Gnesda is an architect/town planner and contributes his vision of land development to the agency. Before founding Fresh, he had honed his knowledge of the city and of public spaces at the Ateliers Lion Associés, Brunet et Saunier, Chaix et Morel, Olivier Chaslin and Bernard Huet. Since 2009, he has been teaching the project at the architectural school of the city and region of Marne-la-Vallée.

Marion Piot

PROJECT LEADER
DESA HMONP
Marion earned her degree as an architect from the INSA in Strasbourg in 2012, after a two-month internship with Dominique Coulon and a three-month experience in Amsterdam. She earned the HMO certification in September 2013.
After several stints with Paris agencies, among which Bruno Rollet architecte, rh+ architecture and Richez associés, she joined the Fresh team in January 2016.

Ramzi Lasram

ARCHITECT
DE
Ramzi graduated from the national architecture and town planning school in Tunis in 2016. After six years of studies, including a professional internship with Fresh, Ramzi continued with an initial collaboration as an architect within our firm. He has also worked with several agencies in Tunisia and in France. Thanks to his experiences as well as REVIT training, Ramzi is proficient in several 2D and 3D software programs.

Julien Faure

PROJECT DIRECTOR
ADE HMONP
Julien graduated in 2010 from the école d’architecture et des territoires in Marne-la-Vallée under the leadership of Jacques Lucan.
In parallel, within the Fabre, Speller et Pumain agency he followed the study stages for the renovation of the Louxor cinema.
Following graduation, he undertook an independent activity as perspectivist, mainly for the Donati di piu and CLP Architectes agencies.
Subsequently he joined Ateliers 234 where he would work on the Cité des loisirs de Courbevoie project.
Julien is proficient in numerous software programs, including PAO and 3D, and has been working with the Fresh team since 2011.

Hélène Crusson Ripoche

ARCHITECT
DE
Hélène graduated in 2012 from the Ecole Nationale Supérieure d’Architecture in Nantes, after having studied in Berlin for one year.
After having earned her degree, she endeavoured to increase her experiences in various areas of application in architecture, landscape and design.
After several stints as a freelancer with young Nantes-based agencies, she successively worked with the Paris teams of JFC architecture and Brunelle ACMH, among others, on projects surrounding the heritage theme.
She joined Fresh in May 2016.

Guia Cimino

PROJECT LEADER
HMONP
Guia graduated from the Politecnico in Milan in 2013 and has been able to practise since 2014.she completed a one-year university exchange programme during her fourth year in Valencia, Spain. In 2013 she settled in Paris and worked with several agencies, including Alexandre Hordé Architecte and Barthélémy-Griño Architectes where she was able to get involved in several projects and competitions, at the building as well as the interior design level.
Thanks to her experiences abroad she is proficient in Italian, English, Spanish and French. She joined Fresh in January 2017.

Nadia Yamani

FINANCE DIRECTOR
After a law degree and management assistant diploma, Nadia has worked for 13 years with architectural agencies, including AdA, Novarina and S&V Architectures. She joined the Fresh team in May 2016 to run the agencies administrative and organisational section.

Giovanna Dapelo

PROJECT DIRECTOR
LSA HMONP
Giovanna graduated from the University of Architecture of Genoa, Italy, in 2012. During her third year, in 2009-2010, she took part in the Erasmus programme with the Higher Technical School of Architecture of Granada, Spain. All her travels have allowed her to be proficient in several languages: Italian, Castilian Spanish, English, French.
She joined the Fresh team in March 2013, where she trained on a wide range of projects and scales: offices, hotels, retail, housing, urban projects. rehabilitations. Today, she supervises the concept development on competitions and the interior design projects.

Pamela Gennari

PROJECT LEADER
DUPM HMONP
Pamela graduated from the Polytechnic University of Ancona-UNIVPM in 2010 with double engineering – architecture training, where she earned her general contractor certification. She has taken numerous courses on energy and environmental subjects in building design. Pamela settled in Paris in November 2011 and joined the Fresh team during a university exchange scheme, which became permanent. She is bilingual Italian-French.

Luca Battaglia

PARTNER ARCHITECT
Settled in France since 1998, Luca Battaglia works for the Yves Lion Associés agency, where he tries his hand at projects and housing competition. Leaving behind the game of overlapping and superimposing typologies, he developed his pragmatic project experience at the Renzo Piano Building Workshop by following the Paul Klee Zentrum construction site in Berne. It is armed with this twofold experience as designer and constructor that he would become one of the founders of Fresh in 2007.

Stéphane Pereira Ramos

PROJECT DIRECTOR
DPLG
Having graduated from the école d’architecture of Paris La Villette in 2002, Stéphane worked for Jourda Architectes from 1999 to 2003, and subsequently for 13 years for the Jean Marc Ibos Myrto Vitart agency. He took part in numerous diverse projects, such as for example the mixed-use programme with housing, businesses and public car park Reflets en Seine in Boulogne Billancourt, for which he produced all of the studies and was responsible for construction site follow-up.
He joined Fresh in September 2016.

Julien Rousseau

PARTNER ARCHITECT AND MANAGER
Julien Rousseau is partner architect and manager of Fresh. In the past, he has collaborated on large-scale projects such as the Chicago Art Institute and the Tower Bridge in London at Renzo Piano Building Workshop, and the Hearst Tower and Canary Wharf Station at Foster + Partners. He is the co-author of a report on the sustainable city and is part of the RT 2020 (thermic regulation) working group. Today he manages all of the projects, the team but also the development of the Fresh agency and project-manages designs under the Julien Rousseau Intérieurs brand.

Nadim Nehmé

PROJET DIRECTOR
DE
Nadim graduated from the Paris School of Engineering in 2004 and is passionate about urban issues. He has developed an integrated vision of projects through his experiences at three levels of the construction process: general contractor, project owner and project manager.
He has worked on a wide variety of structures such as port dikes, bridges, heavy office renovations, palaces and shopping centres.
He joined the Fresh team in 2019 as project manager.

An open dynamic

The open dialogue that characterises the development of each project is converted into the Fresh team’s internal organisation. Everyone’s skills extend from architecture to design, through town planning, computer graphics, construction sites, economy. This horizontal functioning allows to develop points of view, inclinations, interests and areas of expertise. In order to implement the construction of a multidisciplinary and shared city, the agency has adopted the BIM from the start, a design sharing tool through a digital mock-up enhanced by information that can be viewed and amended by everyone, at any time. This tool enables the design team, which includes engineers, contracting authority and users, to get involved in each step of the development of the project and to take part in a collective creation.

A partnership approach

Both upstream and downstream of the project, the human aspect is at the heart of the Fresh approach. The agency produces for the city, buildings, which, through osmosis, are able to change the dynamic as well as the colour of their neighbourhoods. The constructed exchanges and the consensus reached represent the cornerstone of the project. Fresh implements a partnership approach and a dialogue with stakeholders gathered around each project.
In a dynamic of a continuous workshop, the agency uses negotiation as an inclusion strategy to take their clients where perhaps they have never been before. It is therefore around a shared vision of the city that promoters, landlords, landscape artists and engineers gather to develop a joint project, which has been designed together and is focused on its users. This ability to fuse complex opinions is Fresh’s trademark. Its culture of reciprocity pushes the agency to envisage usages that are translated into architecture and not the other way round.

Partners :
SEQUANO aménagement, I3F, PARIS HABITAT, LES NOUVEAUX CONSTRUCTEURS, VERSAILLES HABITAT, PLAINE COMMUNE HABITAT, SIEMP, OGIC, DEMATHIEU BARD IMMOBILIER, KAUFMAN & BROAD, BPD MARIGNAN, BOUYGUES IMMOBILIER, VILLE DE BONDOUFLE, VILLE DE PARIS, SOGEPROM, ICADE, VALOPHIS Habitat, EXPANSIEL Promotion, AZZAP Immobilier, ICF Habitat, EMERIGE, LINKCITY, ID CAMPUS, PROMOGIM, NEXITY , HABITAT 35, SAMO, CIF, OPHLM Ville de Montreuil, IMMOBILIERE 3F, SIEMP, VERSAILLES HABITAT, CREDIT DU NORD, VILLE DE CERGY, VILLE DE LORIENT, SEDP, VILLE DE VAUREAL, VILLE DE SAINT MALO, VILLE D’ARGENTEUIL, VILLE DE NANTERRE, STANDARD LIFE INVESTMENTS, UNIFA, APIJ, VILLE DE VERSAILLES, ETOILE CINEMAS, VINCI, EMMAUS HABITAT, CAMROU, SAMO, SCCV, NEXITY , CAP 120, NEOTOA, BRICQUEVILLE, BATIPLAINE, FIMINCO, SCI CAP 120, OPH Ile et Vilaine, DOLCE&GABBANA, ORIS, SYNAPSE, BOLLINGER GROHMANN, BETIBA, HN INGENIERIE, EPGF France REAL ESTATE, GEC Ingénierie, COTEC, BERIMegis, INCET, JLL, ARPIAUX, LASALLE, CHELSFIELD , ALTO, PEUTZ, SPAN, EGIS, INEX, MN2A/MNOP, AE75, BMF, SAVILLS